My name is Tory Moore and I have been building products for a long time as an independent contractor under the business name of Electrodiva, and as a full time staff Product Design Director for multiple companies. For me, design has never been about making things look beautiful. Beautiful interfaces are a byproduct of solving the right problem.

Throughout my career, I've been drawn to the messy challenges where business goals, user needs, technical constraints, and organizational priorities don't naturally align. Those are the moments I enjoy most—bringing together different perspectives, uncovering the real problem, and helping teams find solutions that everyone can support. Read More